AnswerThePublic is a search listening tool that helps those who produce content, marketers, and businesses to understand better what questions or topics their audience searches for online.

In this guide, we will answer some important questions and show how to use the tool effectively.

In essence, AnswerThePublic collects autosuggestion data from Google for any keyword searched. Autosuggestions are the pre-loaded sentences that appear when a user starts typing on Google’s search bar, as shown in the picture below:

Google’s search data can be understood by studying the interests of the audience and real-time trends. Analyzing these data insights enables us to quickly progress with the content initiatives aligning with the user's mindset.

How AnswerThePublic Works

The first step is picking out which platform AnswerThePublic would gather data from to give users accurate insights based on your research and customers’ thoughts. There are five options at present: Google, Bing, YouTube, TikTok & Amazon, as seen in the picture below:

Please note that the tool will gather data specifically from the platform or search engine selected, and the results might vary depending on the chosen option.

The second step is for customers to go to AnswerThePublic's Dashboard > Searches and type in a keyword or topic to generate ideas. For instance, if a user runs a cooking blog, using "recipes" as the keyword would be a clever idea.

How to Search for a Keyword With AnswerThePublic?

Please try to search for short topics and avoid using long-tail keywords, which are longer and more specific keyword phrases.

The last step is to select the preferred language and location in the drop-down menu and hit Search.

Just below the searched keyword, users will see metrics for Search Volume and Cost-Per-Click (CPC) for the keyword search.

Users can select the results in the tabs QUESTIONS, PREPOSITIONS, COMPARISONS, ALPHABETICALS, NUMBERS, and RELATED.

The report offers data in three different ways: Wheels, Lists, and Tables.

Wheels Report

This report will provide a color-coded wheel of auto suggestions that derive from that search, and the wheel is divided into modifiers according to the tab selected.

For instance, in the tab QUESTIONS, the wheel is divided into interrogative words such as ARE, WHO, WHY, WHICH, WHERE, and so on.
For more information, check this article: Understanding AnswerThePublic Keyword Branches

The wheel report can be exported by clicking Save Image.

The wheel is very useful if users need to make a presentation since it provides a more dynamic view of the results. It also makes it easier to identify the most popular terms by paying attention to the color gradient and, in this way, choosing the best options to include in the site's content.

List Report

The list displays the same information as the wheel, however now the information is organized in a list for the user's convenience.

This report helps to gather the information collected in a straightforward format that simplifies quick scanning and identification of key information. They prioritize essential data, making it easier to focus on the most critical details, and are efficient for locating specific items.

Table Report

The information will be presented in table format.

By clicking Image, users will be directed to a visual representation of the most common searches for that modifier:

By clicking on Hide, it will be possible to remove that full section, it is also possible to remove specific phrases, by hovering over the phrase and clicking the minus sign.

On both Wheels and Lists, users can edit the modifiers to leave only the results considered relevant.

Save Report

There are three options to save the report:

Save results into a CSV file.
Save it for a specific project.
Share the link and send it to anyone.

New Data Types: Bing, Amazon, TikTok, and YouTube

In addition to its traditional sources like Google, AnswerThePublic has expanded its data collection to include insights from Bing, Amazon, YouTube, and TikTok. These new data types provide a broader perspective on user queries and trends across different platforms.

Bing Data Integration

With Bing data integrated into AnswerThePublic, users can now access search insights from Microsoft's search engine. This includes understanding what users search for on Bing and helping businesses optimize their content and marketing strategies for a wider audience.

Bing Report in AnswerThePublic

YouTube Data Insights

Integrating YouTube data into market analysis offers deeper insights into what content engages users. By examining metrics like view counts, likes, comments, and watch times, content creators can identify trending topics and understand how different content resonates with audiences.

How to Grow on YouTube with AnswerThePublic

Amazon Data Insights

AnswerThePublic's inclusion of Amazon data allows users to delve into the specific queries and interests of Amazon shoppers. This is particularly valuable for e-commerce businesses looking to optimize product listings, identify popular search terms, and improve their Amazon SEO strategy.

Amazon Insights Report with AnswerThePublic

TikTok Trends and Queries

The addition of TikTok data to AnswerThePublic opens opportunities to explore trending topics, popular queries, and user interests on the popular social media platform. Marketers can leverage TikTok insights to create engaging content, understand audience preferences, and stay ahead of emerging trends.

The TikTok search feature enables users to dive into trending TikTok content with precision, from viral hashtags to popular challenges.

How to Grow Your TikTok Using AnswerThePublic

By incorporating data from these new sources, AnswerThePublic enhances its ability to provide comprehensive insights into user behavior, search trends, and content opportunities across multiple platforms.

Getting Results with AnswerThePublic

AnswerThePublic presents the data in a color-code and easy-to-understand format, which users can use to know what people are talking about online.

While manually searching across platforms like Google, YouTube, or Bing could consume several hours and might still miss some valuable suggestions, AnswerThePublic efficiently compiles this data in seconds, saving valuable time and ensuring comprehensive results.

Avoid Bridge Words in Your Search

The results will collect data on all bridge words as if they were interrogative or comparison words or prepositions. It is not necessary to type sentences or questions for the same reason.

Try Similar Keywords

Search for all main keywords related to the user's niche and explore everything around it. Verbs, nouns, and adjectives related to business or service. If a user owns a pet store, search for “pet supplies,” “grooming,” “etc. Remember to consider how real people search for a service or brand.

Search As Real People Do

It is common for many people to search using “my” instead of “a,” for example, “my pets” instead of “a pet.” Test this by typing “my” instead of “a” on Google to see how the results change.

Also, consider follow-up searches that could naturally derive from the first one. For example, when searching “vet clinic near me,” a user may consider something similar like “pet store near me” and “pet medical supplies.”

How to Read the Color-Coded Reports

AnswerThePublic will capture and provide a wide range of data related to the keyword searched. So, if a user type “recipes,” it will bring all searches related to that term, including question words such as WHY, WHICH, HOW, prepositions like CAN, WITHOUT, TO, comparison words like AND, VERSUS, OR, and a list of related keywords divided in alphabetical order.

Let us check the option “Can recipes be copyrighted” in the PREPOSITION tab:

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By clicking the phrase, users will be directed to that specific search on Google.

AnswerThePublic takes into consideration the volume and popularity of keywords.

The most popular searches will display a dark orange dot. The lighter the dot, the less popular the term currently is: Understanding the Keyword Wheel in AnswerThePublic

For the search volume, terms with a green number indicate a high search volume, whereas a yellow or red number would indicate a medium or insignificant volume.

The same goes for CPC (Cost Per Click). A green number suggests that the term has value, while yellow or red numbers mean moderate or low value in terms of commercial potential.

High search volume signifies how often a specific keyword is searched on platforms like Google within a timeframe. It reflects the demand for that keyword. For instance, if "healthy recipes" has a search volume, it shows that many people search for it monthly. Keywords with search volumes typically suggest a potential audience reach.

In contrast, keyword popularity encompasses more than search volume—it also considers factors like engagement, trends, and social media presence. A keyword might be popular because of its discussions on social media platforms, frequent shares, or trending status, without having high search volume. Popularity considers the buzz and attention generated by a keyword across channels.

It's important to note that just because a keyword has a search volume doesn't necessarily mean it's valuable or commercially viable. Popularity only sometimes translates to a search volume or CPC.

Mastering Keyword Metrics: Popularity, Search Volume, and CPC

Now, it is time to check the questions and phrases to see if they inspire content ideas. Users can click on any questions or phrases to see related searches or switch to the "Prepositions" or "Comparisons" tabs for additional ideas.

Use these ideas to create blog posts, videos, podcasts, or any other content that provides value to your audience.

Where is The Data Collected? When Does it Update?

AnswerThePublic collects data from Google’s autosuggestions. It takes a snapshot of the current searches and any major events happening at the time of your search will be picked up by Google, and the results will be reflected on the tool.
For example, if someone searches for Christmas in December, it will be possible to see a spike in the search volume due to the season.
The colored dots indicate the current popularity of a term, such as Google, YouTube, TikTok, Amazon, and Bing.

On the other hand, it is important to note that both the CPC and the search volume data are estimated monthly data collected directly from Google monthly, thus the numbers shown are from the previous month.
For any questions, please feel free to reach out to support@answerthepublic.com.

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