AnswerThePublic is a powerful search listening tool that helps content creators, marketers, and businesses understand what topics or questions are relevant to their audience based on popular online searches.
This article will answer key questions about AnswerThePublic’s functionality and show how to maximize its potential.
How AnswerThePublic Works
AnswerThePublic gathers data from major platforms like Google, Bing, YouTube, Amazon, TikTok, and Instagram to provide insights into user queries. It uses autosuggestion data from these platforms to show how audiences think and talk about different topics online, helping you stay ahead of trends. The tool’s user-friendly interface organizes the data into easy-to-read visualizations, making it simple to use for content planning.
Getting Results with AnswerThePublic
The tool offers results by modifiers (such as "Questions," "Prepositions," "Comparisons") and displays them as wheels, lists, and tables for easy analysis.
Steps to Conduct a Search:
1. Select a data source (Google, Bing, YouTube, TikTok, Amazon, Instagram).
2. Enter a keyword or phrase, ensuring it’s concise (e.g., "recipes" rather than "how to cook recipes").
3. Choose the desired language and location.
4. Click “Search” to view the search volume, CPC (Cost-Per-Click), and data visualizations across different tabs.
AnswerThePublic's tabbed reports include:
- Questions: Divides keywords by question words like WHO, WHAT, WHERE.
- Prepositions: Analyzes keywords combined with modifiers like WITH, FOR, NEAR.
- Comparisons: Provides insights by comparing keywords (e.g., AND, VS).
- Alphabeticals and Related: Organizes results alphabetically or by relevancy.
New Data Types
Instagram Report Integration and Expanded Data from Bing, Amazon, TikTok, YouTube
The Instagram data integration lets you access search insights based on trending content, including hashtags and posts. By adding Instagram, AnswerThePublic expands its reach across various social networks, giving marketers a valuable tool to engage audiences on multiple channels.
- Bing and Amazon Data: Expands research capabilities, enabling access to distinct insights into user behavior on these platforms.
- YouTube Trends: Delivers insights based on content engagement metrics like views and comments, valuable for video content strategies.
- TikTok Queries: Provides insights into trending queries and viral content. Marketers can leverage these insights for TikTok-specific content or to track emerging trends.
Detailed Breakdown of Reports
- Wheels Report: Organizes keywords into a circular, color-coded structure based on modifier type (e.g., questions, prepositions). The wheel format is visually appealing and ideal for presentations.
- Lists Report: Presents the same information in a simple list format, allowing easy scanning and focusing on essential terms.
- Tables Report: Displays data in a grid layout, perfect for viewing side-by-side comparisons.
For added flexibility, you can filter out irrelevant modifiers or specific terms by hovering over phrases and clicking the minus sign, which refines the report based on your needs.
Exporting and Saving Results
AnswerThePublic provides options to:
- Export results as a CSV.
- Save reports within specific projects.
- Share links to reports directly with stakeholders.
Using AnswerThePublic Effectively
Here are a few best practices:
- Search Like Your Audience: Use natural language that reflects how people actually search.
- Explore Variations: Experiment with similar terms to uncover a comprehensive view of your topic.
- Avoid Bridge Words: Simple terms without excessive modifiers yield better insights.
Reading and Interpreting the Color-Coded Reports
Each dot’s color and intensity represent search popularity:
- Orange Dots: Indicate highly popular searches.
- Green, Yellow, and Red: Reflect different CPC values and search volumes, useful for identifying commercially viable terms.
This color coding helps you prioritize content topics by showing the terms with the highest potential reach.
Understanding Keyword Metrics
Search Volume vs. Popularity
- Search Volume: Reflects how often a term is searched.
- Popularity: Considers engagement metrics across platforms, encompassing trends and social media discussions.
High search volume indicates the keyword's reach potential, while popularity reflects its relevance and buzz across channels. Combined, these metrics help inform strategic keyword choices.
AnswerThePublic's Data Source & Update Frequency
AnswerThePublic updates monthly, capturing autosuggestions from Google, Bing, TikTok, Instagram, and others. It also accounts for real-time events, so seasonal or trending topics will appear prominently if relevant.
For more information or questions, contact support at support@answerthepublic.com.