The Keyword Wheel is one of the standout features in AnswerThePublic, offering an intuitive way to visualize keyword trends and insights. This tool organizes keyword suggestions into a color-coded, wheel-shaped graphic, providing an at-a-glance view of trends and relevance. By decoding the wheel, users can make more informed decisions when building content strategies or identifying emerging topics.
What is the Keyword Wheel?
The Keyword Wheel displays modifiers (e.g., WHAT, ARE, WHY) and their associated keywords, are organized into branches. The color gradient, ranging from light to dark orange dots, indicates relative keyword popularity:
- Darker Orange Dots: Represent keywords gaining traction or with higher relevance.
- Lighter Orange Dots: Indicate terms with lower relevance or popularity.
This system helps users prioritize high-impact keywords while understanding which trends might still be growing.
More Than Just Google
While the Keyword Wheel is rooted in data from Google’s AutoComplete, it also extends to other platforms, including TikTok, YouTube, Amazon, Bing, and Instagram. Each platform adapts the wheel to reflect its unique search patterns:
- TikTok: Highlights popular hashtags or phrases relevant to trending challenges and content.
- YouTube: Focuses on video-centric search terms, including tutorial and review-related modifiers.
- Amazon: Emphasizes product-based searches, showing purchase intent and consumer interest.
- Bing and Instagram: Include trending keywords or hashtags relevant to their platforms' audiences.
These wheels maintain the same intuitive gradient, offering platform-specific insights tailored to the user’s needs.
Popularity vs. Search Volume
Popularity in the wheel does not always correspond to search volume. Some terms with low or no volume may appear highly popular due to emerging trends. For example:
- A new product launch or viral event can cause a spike in popularity for a specific term, even if it hasn’t yet accumulated significant search volume.
How Google AutoComplete and Other Data Sources Work
Google’s AutoComplete feature and similar algorithms on other platforms use predictive models to show relevant keywords based on user behavior. This means the Keyword Wheel reflects:
- Commonly searched terms with steady volume.
- Emerging trends that are just beginning to gain traction.
By combining this information, users gain real-time insights into both long-standing and trending topics.
CPC and Volume Data Integration
Each keyword suggestion is paired with Cost Per Click (CPC) and Volume Data, offering:
- CPC: A gauge of commercial value, highlighting terms with strong advertising potential.
- Search Volume: Monthly search frequency, indicating demand for the keyword.
This combination ensures users can align their keyword strategy with both popularity and profitability.
Practical Applications of the Keyword Wheel
The Keyword Wheel is ideal for:
- Identifying high-potential keywords for blogs, videos, or social media.
- Tracking trends across platforms like TikTok or Amazon.
- Refining keyword lists for targeted campaigns or seasonal strategies.
For more tips on leveraging the Keyword Wheel and understanding AutoComplete, visit How Google Autocomplete Works in Search.