Decoding the Keyword Wheel in AnswerThePublic
AnswerThePublic provides valuable insights into current trends using a color-gradient wheel of keywords. This wheel organizes keywords with a gradient from lighter to darker orange dots, divided into categories like WHAT, ARE, WHY, and more. But what do these colors signify? They act as a popularity gauge, indicating the relative popularity of a keyword within its Modifier branch, with darker orange dots highlighting the more popular terms.
Understanding Popularity
It is important to remember that popularity in this context does not always equate to the highest search volume. Keywords with lower or even no volume can sometimes appear more popular than those with higher volumes. This tool pulls trends from Google’s AutoComplete data, reflecting both common and trending keywords.
Interpreting the Color Gradient
In the color-gradient wheel, dark orange dots signify emerging and highly relevant keywords within a branch. Conversely, lighter orange dots represent terms that are currently less relevant.
How Google’s Autocomplete Suggestions Work
Google’s AutoComplete feature predicts the most relevant searches as users type, drawing from a mix of common suggestions with higher volumes and newer, trending terms with lower volumes that are gaining momentum. This means that the keyword wheel can reflect timely and relevant trends, including new products, models, or events related to a keyword.
Impact of CPC and Volume Data
CPC (Cost Per Click) and Volume data provided alongside each keyword offer users a deeper understanding of a keyword’s significance within their niche. This information supports more strategic decision-making when it comes to selecting and prioritizing keywords.
AnswerThePublic delivers a comprehensive view of current trends by leveraging Google’s AutoComplete data. The intuitive color-gradient wheel, paired with detailed insights, allows users to gauge the popularity and relevance of keywords, aiding in more informed decision-making within their specific areas of focus.
For more detailed information on the workings of AutoComplete, kindly visit this resource: How Google Autocomplete Works in Search.