The Compare Data feature in AnswerThePublic tracks Search Results Over Time, helping users analyze trends, shifts in user behavior, and evolving search patterns effectively.
Why Comparing Search Data Over Time Periods Matters
By utilizing this feature, users can identify emerging trends, track consumer sentiments, and adjust strategies accordingly. It reveals how a particular term is being searched for and discussed across different contexts or time frames, offering a comprehensive understanding of audience behavior and preferences. This, in turn, allows for more effective marketing efforts and content strategies that resonate with the target audience.
Comparing data across multiple reports helps uncover subtle distinctions, variations, and shared trends in user behavior, facilitating more informed decision-making and the development of strategies that are better aligned with audience needs.
How to Enable the Track Changes Function?
Reports pinpoint key moments in online search behavior, allowing for the tracking of fluctuations in specific search terms over time. This provides valuable insights into the evolving nature of online inquiries across different locations.
The comparison tool facilitates easy analysis of differences between two reports. To utilize this feature, the "Track Changes" toggle must be activated. This enables the quick identification of variations between results from multiple reports, offering a clearer view of how search trends evolve over time.
Ensure the Track Changes toggle is enabled to access the comparison report and analyze shifts in user behavior effectively.
How Does It Work?
Enable Track Changes:
In the search history, locate the "Track Changes" column. Next to each search term, there is a toggle that can be activated to track changes over time. This must be turned ON to utilize the Compare Data feature.
Access the Compare Section:
Once the Track Changes toggle is activated for the desired keyword, select the report that needs to be compared and navigate to the "Compare" section.
Select a Report Date:
Choose a report date from the available list or drop-down menu. The earliest date available will be from the first time the search term was used. For example, between April 6th, 2024, and February 14, 2025, 217 new suggestions for "marketing" were generated. These new results will be highlighted in green, allowing for quick identification of fresh ideas.
Export Data:
The comparison data can be exported as a CSV file by clicking the "Download CSV" link at the top of the report.
This feature allows for easy tracking of shifts in search behavior over time, providing insights that can help refine strategies based on new and emerging trends.
Leveraging Data Comparison
AnswerThePublic's data comparison feature is a powerful tool for enhancing content strategy and market research. This feature enables analysis of keyword and trend changes over a specified period, providing crucial insights.
By identifying content gaps, it allows for refining information offerings to better meet audience needs. Additionally, using this tool can optimize keywords for improved search engine visibility and support competitor analysis, helping maintain a competitive edge in the industry.
Is the Comparisons Feature Available to All Users?
The comparison feature is exclusively available for the following PRO plans:
- Pro Monthly Plan
- Pro Lifetime Plan
- Expert Monthly Plan
- Expert Lifetime Plan
For more questions, please contact AnswerThePublic support team at support@answerthepublic.com.