AnswerthePublic provides insights into the questions people are asking about a particular topic or keyword. In this article, we will show you how to properly search for a keyword with AnswerThePublic.
You should enter a broad or general term related to your topic, such as "marketing strategies," "digital marketing," "social media marketing," or "content marketing."
The best way to get the most insightful data is to run a few reports with related keywords. Try to stick to one or two words at a time and then try the variations around it. You'll find you get very little back if you type in a full sentence.
Avoid using very specific or technical terms, as the tool is designed to help you discover what people are searching for and what questions they have about a particular topic. You can also use the "prepositions" option to generate more specific questions related to your topic.
Have a think about how the public could be referring to your business and all the different variations they may use. For example, if you are a car brand, you may consider searching everything from your brand name and competitors but also car, my car, new car, used cars, car reviews as well as driving, motors, and so on.
From the best seed terms to the different insights each branch of the wheel provides, you’ll be an expert user in no time.
It will also include estimations numbers of Volume and CPC data for each term. It is important to the timeframe of the volume and CPC information from the previous month.
Get to know a bit more about each keyword branch:
How: Look out for ‘how to’ searches. They’re from people asking to be taught or helped
Who, How, Why: These trigger words suggest that people are seeking information or knowledge.
What, When, and Which: These branches show people looking for advice or recommendations.
Can, Are, Will: Look out for ‘validation’ searches here, where people are talking about sensitive issues or showing vulnerability.
Near: Terms on the ‘near’ branch flag people looking for services or products in a certain area.
With, Without: Use these branches to understand what features of a product or service people seek out or avoid.
For: ‘For’ searches should flag relevant personas and what they want and need around your chosen topic.
Like: This branch often highlights the most influential brands and personalities around your topic.
Versus, vs, or: These terms flag where people are comparing things – often similar products in the retail space or destinations in travel.
Sophie from Search Listening shares her tips on seed terms in this video:
https://www.youtube.com/watch?v=E7BwPZuLrTk
Versus, vs, or: These terms flag where people are comparing things – often similar products in the retail space or destinations in travel.
Sophie from Search Listening shares her tips on seed terms in this video:
https://www.youtube.com/watch?v=E7BwPZuLrTk
For more insights on how to use AnswerThePublic, check out the Webinars, and MasterClass located at the bottom of the page.
You can consult our Knowledge Base for any doubts about accounts, billing, and other useful information. For any questions, please feel free to reach out to support@answerthepublic.com.