Growing on Instagram can feel overwhelming, especially with constantly shifting trends and ever-changing algorithms. But what if you could tap into real-time data showing exactly what people are searching for and talking about right now? That’s where AnswerThePublic comes in.
In this guide, we’ll show you how to use AnswerThePublic’s Instagram insights to grow your account. We’ll explore practical ways to find trending hashtags, analyze top-performing profiles, and use this data to enhance your content strategy.
Why Use AnswerThePublic for Instagram Growth?
AnswerThePublic captures real-time search suggestions from platforms like Google, YouTube, TikTok, and more, giving you direct access to what users are actively searching for. While search volume and CPC data come from Google and remain consistent across reports, the real power of AnswerThePublic lies in its popularity thermometer in the WHEELS report. This feature highlights trending searches from autosuggestions on each platform, helping you stay ahead of the curve.
For Instagram, ATP offers two key reports designed to help you grow:
- HASHTAGS – Reveals popular and trending hashtags related to your topic.
- PEOPLE – Displays public profiles connected to your search query.
Let’s explore how to use each of these features to grow your Instagram following.
Using HASHTAGS to Boost Discoverability
Hashtags remain one of the most effective ways to increase your Instagram reach. AnswerThePublic’s HASHTAGS report shows the most popular and trending hashtags related to your chosen topic, helping you stay aligned with current audience interests.
Example:
Let’s say you run a fitness page and want to post about home workouts. Enter "home workout" into AnswerThePublic’s Instagram search. The HASHTAGS report will list trending hashtags like #HomeWorkout, #FitnessAtHome, or #NoGymNoProblem. Including these in your post can help you reach users actively searching for similar content.
Tip: Don’t just stick to the most popular hashtags. Mix high-traffic hashtags with niche ones to target a more engaged audience. For instance, alongside #HomeWorkout, you might use #BeginnerWorkouts or #YogaAtHome to attract a specific crowd.
Analyzing PEOPLE to Connect with Influencers
Beyond hashtags, building relationships with others in your niche is key to growing on Instagram. AnswerThePublic’s PEOPLE report highlights public profiles that match your search, allowing you to discover influencers, content creators, and potential collaborators.
Example:
If you’re a food blogger, search for “vegan recipes” in the PEOPLE report. ATP will display popular vegan food creators on Instagram. From there, you can:
- Analyze their strategy: Look at the type of content they post, how they engage with their audience, and which posts perform best.
- Engage with their content: Leave thoughtful comments, share their posts in your stories, or join conversations in their comment sections.
- Explore collaborations: Once you've built rapport, consider reaching out for partnerships, like recipe swaps or co-hosted live streams.
Tip: Engaging with influencers in your niche isn’t just about collaborations—it’s also a great way to stay inspired and informed about trending content.
How to Get Content Ideas Using AnswerThePublic
Struggling with what to post next? ATP can help you uncover fresh content ideas directly from its Instagram reports.
Here’s how:
1. Search Seasonal Trends:
Enter keywords like “summer fashion” or “holiday recipes” to find seasonal hashtags and influencers. This can inspire timely content that aligns with what your audience is currently searching for.
2. Follow Emerging Trends:
Use the WHEELS report to spot rising trends across platforms. For example, if “#PilatesChallenge” is trending on TikTok, you might bring that trend to your Instagram audience with a related post or reel.
3. Create Niche-Specific Content:
If you run a photography page, search “street photography” in the HASHTAGS report. You might find hashtags like #UrbanPhotography or #CityScapes, sparking ideas for your next photo shoot.
Final Thoughts
Growing on Instagram doesn’t have to be a guessing game. With AnswerThePublic’s real-time insights, you can make data-driven decisions, find the right hashtags, connect with influential creators, and create content that resonates with your audience.
Ready to give it a try? Dive into AnswerThePublic today and start uncovering the insights that will take your Instagram game to the next level!