AnswerThePublic is a powerful tool that helps users understand what questions people are asking online. It presents this data through visualizations, making it easier to spot patterns and trends. This article will guide users on how to interpret visualizations effectively to make the most of the tools for content creation, SEO, or general research purposes.
Understanding the Search Cloud
The core visualization on AnswerThePublic is the search cloud, which organizes queries into categories such as "what," "how," "why," and others. At first look, this cloud may seem overwhelming, but it offers a clear, organized view of people's search intents. Each branch in the cloud represents a different question stem, while the queries radiating outward are actual searches related to the topic entered.
Category Breakdown: Prepositions and Comparisons
AnswerThePublic further organizes search queries into categories based on prepositions (e.g., "for," "with," "to") and comparisons (e.g., "vs," "or," "and"). These visualizations help users understand how searchers are seeking comparisons or specific solutions. For example, queries with "vs" often show a searcher looking for a comparison between two topics. In contrast, queries with "for" might indicate a searcher looking for a specific solution or benefit.
Interpreting Alphabetical Data
The alphabetical visualization sorts of queries alphabetically, making it easy to spot which terms and phrases are commonly used. It’s a valuable way to find niche keywords or phrases that might otherwise be overlooked in broader searches.
Users should focus on spotting repeated phrases, as these often indicate highly searched queries. This section is particularly useful for discovering long-tail keywords.
Exporting Data for Deeper Analysis
Although visualizations are excellent for spotting trends, AnswerThePublic also offers an option to download the data in spreadsheet form. This allows for more detailed analysis.
When reviewing the visualizations, users may find it useful to export and organize the data according to their goals (e.g., content ideas, keyword opportunities, or competitor research).
AnswerThePublic visualizations provide a wealth of information to look at briefly, but interpreting them correctly is vital to making informed decisions. By focusing on the question categories, prepositions, comparisons, and keyword patterns, users can unlock valuable insights to improve their content strategies. For those who prefer a more hands-on approach, exporting the data for deeper analysis ensures they can dive into every search query precisely.
For any additional support, users can explore AnswerThePublic's help center or reach out to answerthepublic@support.com.