The Compare Data feature in AnswerThePublic is a game changer for anyone looking to stay ahead in content strategy and market research. It allows you to capture and compare snapshots of popular search terms across major platforms like Google, Amazon, Bing, TikTok, and YouTube, helping you spot keyword shifts and emerging trends over time.
To learn how to use the feature, check How to Compare Search Results Over Time.
Identify Content Gaps
Tracking changes in search queries allows users to spot gaps in their content. When a new trend or topic begins to rise in popularity, it presents an opportunity to refine or expand content offerings. A wine business might notice that while their content covers general topics like “types of red wine,” there is a rising interest in more niche queries such as “white wine options” or “red wine with the lowest tannins.” This indicates a content gap where the business can create blog posts or guides that address these growing search trends.
By filling these gaps, the business remains relevant to audience needs and captures traffic from these underrepresented but increasingly popular topics.
Optimize Your SEO
Through the Comparison Overview, the hypothetical wine company might discover that searches for “best red wines under $20” are becoming more frequent, while their existing content focuses on higher-end wines. By optimizing their SEO strategy to target specific keywords—updating content with phrases like “affordable red wines” or “budget-friendly red wine options”—they can attract a broader audience.
Implementing these keywords into their titles, meta descriptions, and headings will help improve visibility and search rankings.
Refine Content Strategy
One of the key advantages is the ability to spot emerging trends and shifting audience interests. By comparing historical data with current search behavior, users can easily identify content gaps and areas where their content may need updating. This insight helps keep content relevant and engaging, ensuring it aligns with the changing needs of the audience.
For example, by comparing past and present searches related to "red wine," users might notice a growing interest in topics like "red wine with least sugar" or "red wine with no sugar." These insights can guide the creation of blog posts, like "Top 5 Red Wines with the Less Calories" or educational videos on the antioxidant properties of red wine.
Additionally, the feature can highlight seasonal trends, such as increased searches for "red wine pairing with holiday meals," allowing creators to produce timely content that meets audience demand. This approach ensures that businesses consistently generate relevant, engaging material that aligns with the latest consumer interests.
Gain Audience Insights
The feature provides more than keyword data—it reveals what topics and questions drive user curiosity. This information allows users to create highly relevant, value-driven content that speaks directly to their audience's needs and pain points.
For example, a surge in searches for “vegan-friendly red wines” might reveal a shift in audience preferences toward plant-based or sustainable choices. This insight allows the company to create targeted content, such as articles or product pages highlighting vegan wine options, and to adjust their product offerings to meet this new demand. Understanding these changing preferences helps the business align with its audience's evolving needs and interests.
Fuel Long-Term Content Planning
With the ability to track how search trends develop over time, comparing data over time supports long-term content planning. It allows users to predict what topics may grow in importance, enabling them to plan their content calendars.
This forward-thinking approach helps ensure that their content continues to resonate with the audience and stays ahead of the curve. As search behavior evolves, content can be adjusted to maintain relevance, keeping the audience engaged and informed.
You can learn more here: How to Use AnswerThePublic for Effective Content Creation.