Staying relevant and engaging with your audience is key to successful blogging. One of the best ways to make sure your content resonates is by focusing on trending and in-demand topics. That’s where AnswerThePublic comes in.
This powerful tool helps you discover trending topics by analyzing what people are searching for online. In this guide, I’ll show you how to use AnswerThePublic to find trending topics that will keep your blog fresh, relevant, and engaging.
Why You Should Use AnswerThePublic for Blogging
- Identify Trending Topics: By seeing what people are searching for, you can pinpoint hot topics that are gaining interest.
- Generate Content Ideas: AnswerThePublic offers a ton of related topics and questions that can inspire new blog posts.
- Understand Your Audience’s Needs: By exploring what your audience is asking, you can tailor your content to address their specific concerns.
- Optimize for SEO: AnswerThePublic’s insights help you target the right keywords, making it easier for your content to rank higher in search engines.
How to Find Trending Topics with AnswerThePublic
1. Start with a Broad Keyword
Begin by entering a broad keyword related to your niche into the AnswerThePublic search bar. For example, if your blog focuses on fitness, start with a keyword like “exercise.” AnswerThePublic will generate a visual map of questions, prepositions, and related phrases based on that keyword.
2. Analyze the Results
Once you have the results, you’ll see a visual map categorized by question formats like “how,” “what,” “why,” “where” and “who.” These questions represent what real people are searching for online. For instance, with the keyword "exercise," you might see questions like:
- “How to start exercising?”
- “What exercises burn the most calories?”
- “Why is exercise important?”
These questions are perfect for starting new blog posts.
3. Look for Patterns and Trends
As you review the results, look for patterns or recurring themes. Are certain questions popping up frequently? Are there any seasonal trends you can tap into? For example, if you notice a lot of searches around “best exercises for summer,” you could create a blog post about getting fit for the season.
4. Dive Deeper with Related Searches
AnswerThePublic also shows comparisons, prepositions, and alphabetically organized results. These can reveal niche subtopics that are trending. For example, under comparisons, you might find searches like “exercise vs yoga” or “cardio vs weightlifting.” These comparisons could become the foundation for a highly engaging blog post.
5. Validate with Google Trends
To double-check that the topics you're looking at are trending, use Google Trends. Enter the keywords or questions from AnswerThePublic to see how their popularity is changing over time. This will confirm whether the topics are on the rise, stable, or declining.
6. Create Engaging Content
Now that you have data from AnswerThePublic, you’re ready to create content that answers your audience’s questions. Use the queries as blog post headers or even a series of posts that cover a trending topic. Make sure your content is engaging, informative, and SEO-friendly by incorporating keywords naturally. Adding visuals or videos can also make your posts more appealing.
Tips for Maximizing AnswerThePublic
- Use Specific Keywords: If broad keywords give too many irrelevant results, narrow it down to more specific terms related to your niche.
- Keep an Eye on Seasonal Trends: Regularly use AnswerThePublic to catch seasonal topics that can drive traffic at certain times of the year.
- Experiment with Different Content Formats: Not all content needs to be a blog post. Use the insights to create videos, podcasts, infographics, or social media posts.
- Track Your Performance: Once you publish content based on the insights you’ve gathered, track its performance using analytics. See which topics perform best and refine your strategy accordingly.
With AnswerThePublic, you'll always have fresh, trending ideas to keep your blog ahead of the curve!