Staying relevant and engaging with your audience is a key challenge in the blogging world. One of the best ways to ensure your content resonates with readers is by writing about topics that are trending and in demand. That’s where AnswerThePublic comes into play. This powerful tool helps bloggers discover trending topics by analyzing what people are searching for online. In this guide, we’ll explore how to use AnswerThePublic to find trending topics that will keep your blog fresh, relevant, and engaging.
Why Use AnswerThePublic for Blogging?
Identify Trending Topics: By seeing what people are searching for, you can pinpoint topics that are currently trending or gaining interest.
Generate Content Ideas: AnswerThePublic helps you brainstorm by providing a wealth of related topics and questions that can serve as inspiration for new posts.
Understand Audience Needs: By exploring the questions your audience is asking, you can tailor your content to address their specific needs and concerns.
Optimize for SEO: AnswerThePublic’s insights help you target the right keywords, making it easier for your content to rank in search engines.
How to Find Trending Topics with AnswerThePublic
Start with a Broad Keyword
Begin by entering a broad keyword related to your niche or area of interest into the AnswerThePublic search bar. For example, if your blog focuses on fitness, you might start with the keyword “exercise.”
AnswerThePublic will generate a visualization of various questions, prepositions, and related phrases based on that keyword. This initial step is crucial for understanding the landscape of what people are interested in.
Analyze the Results
Once the results are generated, you’ll see a visual map of questions categorized into various formats like “how,” “what,” “why,” “where,” and “who.” These questions represent what real people are searching for online.
For example, under “exercise,” you might find questions like:
- “How to start exercising?”
- “What exercises burn the most calories?”
- “Why is exercise important?”
These queries can serve as excellent starting points for blog topics.
Look for Patterns and Trends
As you review the results, look for patterns or recurring themes. Are there specific questions that appear frequently? Are there any seasonal trends that might be relevant?
For example, if you notice a lot of searches around “best exercises for summer,” you could create a blog post tailored to getting fit for the summer season.
Dive Deeper with Related Searches
AnswerThePublic also provides related comparisons, prepositions, and alphabetically organized results. These sections offer even more granular insights and can reveal niche subtopics that are trending.
For instance, under comparisons, you might find searches like “exercise vs yoga” or “cardio vs weight lifting.” Such comparisons can be the basis of highly informative and engaging content for your blog.
Validate with Google Trends
To ensure that the topics you’ve identified are genuinely trending, it’s a good idea to validate them using Google Trends. Enter the keywords or questions you found on AnswerThePublic into Google Trends to see their popularity over time. This will help you confirm whether the topic is currently trending upward, stable, or declining.
Create Engaging Content
With the data from AnswerThePublic, you’re now equipped to create content that addresses your audience's queries. Use the questions as headers in your blog posts, or create a series of posts that thoroughly cover a trending topic.
Remember to write in a way that’s engaging, informative, and optimized for SEO. Incorporate the keywords naturally, and consider adding visuals, infographics, or videos to make your content more appealing.
Tips for Maximizing AnswerThePublic
- Use Specific Keywords: If broad keywords give too many irrelevant results, try using more specific keywords related to your niche.
- Keep an Eye on Seasonal Trends: Use AnswerThePublic regularly to catch seasonal trends and topics that could drive traffic during specific times of the year.
- Experiment with Different Formats: Not all content must be a blog post. Use your insights to create videos, podcasts, infographics, or social media content.
- Track Your Performance: Once you publish content based on AnswerThePublic insights, monitor its performance. Use analytics to see which topics resonate most with your audience, and refine your strategy accordingly.