Using AnswerThePublic to generate social media content is a great strategy for creating engaging and relevant posts. In this article the AnswerThePublic users will find a step-by-step guide on how to leverage it effectively.
How AnswerThePublic Can Boost Social Media Content?
1. Identify the Topic or Niche
Start by determining the core topic or niche to focus on for the social media content. This could be related to the users' business, industry, or the interests of their audience.
2. Search for Queries
Enter relevant keywords or phrases related to the target topic into AnswerThePublic. For example, if a user is focusing on "digital marketing" in the USA type that into the search bar.
The users can dive into the results platforms offered in the search bar menu at this moment AnswerThePublic offers social media data for TikTok and YouTube, however, Google and Bing results can also help to determine the most common searches for a given topic in the web.
3. Analyze the Results
AnswerThePublic will generate a visual map of questions, prepositions, and comparisons related to the target keyword. This includes:
- Questions: What are people asking about this topic?
- Prepositions: How are people discussing the topic in relation to other things?
- Comparisons: What are people comparing this topic to?
- Related: What topics are related to the searched keyword?
- Alphabetical and numbers: Additional results in alphabetical and numbers order.
4. Select Content Ideas
Review the results to find common or interesting questions and topics. These can be used to create engaging and relevant content. For example:
- Questions: Create posts that answer common questions like “how to start digital marketing?”
- Prepositions: Craft posts discussing how to integrate digital marketing with other strategies like content marketing.
- Comparisons: Share comparisons like “SEO vs. PPC: Which is better for your business?”
5. Create Your Content
Develop social media content based on the insights from AnswerThePublic. Users can create:
- Posts: Direct answers to popular questions.
- Infographics: Visual representations of comparisons or tips.
- Videos: Short videos answering frequently asked questions or explaining complex concepts.
- Stories: Quick tips or interesting facts based on common queries.
6. Optimize and Schedule
Make sure the content is optimized for each social media platform. Use relevant keywords and hashtags. Schedule posts for times when the audience is most active.
7. Engage and Analyze
Monitor engagement with the posts. Pay attention to what resonates with the audience and use this feedback to refine the content strategy.
Example Workflow:
- Keyword Search: Enter “email marketing” into AnswerThePublic.
- Result Analysis: Find questions like “How does email marketing work?” or “What are the best email marketing tools?”
- Content Creation: Create a series of posts addressing these questions, such as a carousel post explaining “How Email Marketing Works” or a video reviewing top email marketing tools.
By systematically using AnswerThePublic, users can generate a wealth of content ideas that address their audience’s interests and needs, helping them stay relevant and engaging on social media.