Seasonal SEO is the practice of optimizing content and keywords to take advantage of seasonal trends in search results. The impact of seasonal trends on search behavior means that certain keywords and content perform better at different times of the year. For instance, searches for costumes surge as Halloween approaches, while swimwear gains popularity in the summer months.
Essentially, seasonal SEO involves adjusting content and keywords to match these seasonal trends. By aligning the SEO strategy with what’s trending at specific times of the year, marketers ensure that their business stays relevant and visible to those searching for season-specific products or services. This approach not only boosts the chances of being discovered but also enhances overall marketing performance by tapping into peak search interest.
Incorporating seasonal SEO into the broader strategy can make a significant difference, helping businesses stand out during key periods and attract the right audience when it matters most.
How AnswerThePublic Can Boost Seasonal Marketing Strategy?
Popularity shows how often a topic is searched for or discussed within a specific timeframe. In AnswerThePublic reports popularity is indicated by orange dots, the darker the orange, the more popular the term.
- To get the results users need to search for a specific term or topic, we will use the World Cup as an example. AnswerThePublic will generate a list of questions and phrases that people are searching for. This can be helpful to understand what specific information or insights the audience is interested in.
- Look at the different categories of questions (e.g., “how”, “why”, “what”) to determine the various angles to analyze. For instance, users might find questions like “How to watch the World Cup live?” or “What are the top predictions for the World Cup?” These can provide ideas for creating content that answers these queries.
- Use the popularity indicator (given by the orange dots) to discover trending topics or emerging interests related to the World Cup at the moment of the keyword research. This can help to craft content that’s timely and relevant, capturing the current buzz and discussions.
- Based on the insights from AnswerThePublic, users can generate different types of content, such as:
- How-to guides (e.g., “How to get tickets for the next World Cup”)
- Listicles (e.g., “Top 10 World Cup moments of all time”)
- Predictions and analyses (e.g., “Experts’ predictions for the World Cup final”)
- FAQs (e.g., “Frequently asked questions about the World Cup”)
- Incorporate the popular search phrases and questions into the content to improve its visibility. This can help rank higher in search engine results and attract more readers interested in the target topic.
- AnswerThePublic can also give ideas for social media content. For instance, if people are asking about specific players or teams, users can create posts, polls, or interactive content related to those topics. To engage with social media Trends, users can get data from YouTube or TikTok.