Building brand awareness is key to successful marketing. It's all about making sure consumers recognize and remember your brand, setting you apart from competitors. Tools like AnswerThePublic can help you track and grow your brand visibility in a big way.

What is Brand Awareness?

Brand awareness measures how familiar and recognizable your brand is to consumers. The more people recognize your brand when thinking about a product or service, the better. High brand awareness builds trust and makes your brand the go-to choice in your category.

Case Study: KFC's Creative Pandemic Campaign

When the pandemic hit, KFC had to rethink its iconic “Finger Lickin’ Good” slogan. To stay relevant, they temporarily changed the tagline to reflect public health concerns and let consumers vote on new slogan ideas. This campaign kept the brand visible, showed they were in tune with the times, and created tons of buzz.

Tracking Brand Awareness with AnswerThePublic

AnswerThePublic is a powerful tool that listens to search data from multiple sources like Google, Bing, YouTube, Amazon, TikTok, and Instagram. It helps you see how consumers are talking about your brand, campaign, or related topics.

Key Features of AnswerThePublic for Brand Awareness

Keyword Wheel Visualization:

It organizes search terms into categories (like WHO, WHAT, WHEN), with popularity shown in a color-coded format (darker dots mean more popular).

Search Volume and CPC Data:

Shows how relevant keywords are, along with their advertising potential, sourced from Google Keyword Planner.

Trend Comparison:

Tracks how searches change over time to reveal shifts in consumer behavior.

Explore how to compare search results over time here.

Using Google Trends for Extra Insights

Google Trends works together with AnswerThePublic by showing search interest over time. For example, during KFC’s campaign, Google Trends would’ve highlighted search spikes, showing how the campaign drove interest.

Comparison Between Tools:

AnswerThePublic: Shows estimated search volume over a longer period.

Google Trends: Focuses on search volume for specific timeframes.

Both tools offer valuable insights into consumer behavior and can be used together for a complete analysis.

How to Use Search Data in Your Public Relations Reports

Searching for data is great for evaluating how well your campaigns are doing. By combining insights from AnswerThePublic and Google Trends, you can clearly show the impact of your efforts in public relations reports.

Reporting Tips:

Highlight the most popular keywords found with AnswerThePublic.

Use Google Trends to show spikes in search interest during your campaign.

Include a list of top search queries to demonstrate audience engagement.

Using Search Insights for Brand Awareness

Tracking brand awareness with tools like AnswerThePublic helps you adjust strategies, connect with your audience, and measure success. Just like KFC turned a challenge into a branding opportunity, using search data in your marketing plan can boost your brand’s visibility and impact.

For more on enhancing brand awareness, dive into AnswerThePublic’s features.