Keyword performance analysis can be daunting, but AnswerThePublic simplifies it with a unique visual wheel. It provides an intuitive way to grasp keyword data through a visual wheel, using specific colors to represent different metrics. This makes analyzing and interpreting data easier.
Here's a detailed look at how these colors work.
Keyword Popularity (Orange)
Keyword popularity is a key indicator of how frequently a keyword is searched by users each time. In our visual wheel report, this metric is represented by orange.
The color intensity provides insights into the popularity level.
A darker shade indicates a trendy or highly popular term at the time of the search. A medium tone signifies a moderately popular term but is not at the top. A lighter tone reflects a term not popular during the search.
The example indicates that the most popular term in the segmentation WHY is “why recipes call for unsalted butter” when this article was published.
The least popular query displays the lighter orange dot. In the example, the query “Why do recipes have stories?” was not trending during the search.
Cost Per Click (CPC) (Red, Yellow or Green)
The cost per click (CPC) metric shows how much advertisers pay for each click on their ads for a particular keyword. This is crucial for budgeting and planning PPC campaigns. AnswerThePublic collects CPC value monthly. The CPC metric may or may not be available at the top of the search if the seed term has any significant commercial value.
Not every term will display the CPC metric. That depends entirely on the term's commercial relevancy over the last months. All CPC is shown in USD.
More details here: Cost-Per-Click (CPC) in AnswerThePublic.
The CPC value is displayed in the first numeric line in the WHEELS report.
A green number indicates a low commercial value. It is considered a cheap keyword, which makes it easier to target. Yellow signifies a medium CPC, offering a balance between cost and competition. Red represents a high CPC due to strong competition among advertisers, indicating an expensive or costly keyword.
The example, “recipes how to cook” shows a medium CPC of $0.97.
In the example below, ”recipes when sick” have a cost per click of $0.05 (cheap or green). Besides it,
”recipes when you have no food” is a more competitive term with a $1.6 cost per click.
If the WHEELS report is not for you, try using the other reports to view Search Volume and CPC. Remember that the WHEELS report is the only one to indicate popularity, so always check that out, too.
The LIST report shows these metrics in a more organized way.
The LIST report allows filtering by phrases, modifiers (Why, How, What, etc.), CPC, and Search Volume.
The TABLE report shows the results in tabs, just like the WHEELS report. The table view allows you to hide results that are not relevant to your search.
Search Volume (Red, Yellow or Green)
Search volume indicates the number of times a keyword is searched within a given timeframe. AnswerThePublic collects search volume monthly.
Green signifies a high volume of searches, indicating strong demand for the keyword. A high search volume indicates a good keyword to target. Yellow suggests a moderate level of interest with a medium search volume. Red reflects fewer searches.
To learn more check Where Do We Get Search Volume From?
The WHEELS report indicates Search Volume in the second numeric line.
In the example, “recipes without meat” was the most popular term when this article was published. The phrase has a low search volume of 320 monthly searches and a medium CPC of $1.07.
As with CPC, if the WHEELS report is a bit overwhelming, use the TABLE or LIST reports to review search volume and CPC.
Integrating the Colors for Comprehensive Insights
Effective keyword research goes beyond search volume, CPC, and popularity. High search volume can drive traffic, and competitive CPCs highlight valuable terms, but these metrics alone don’t ensure visibility. Success comes from using relevant keywords that match your audience’s intent and align with your brand. Additionally, staying updated with trends and adapting to changes in user behavior is crucial. Combining these factors helps create content that attracts, engages, and retains visitors, enhancing your online presence and achieving long-term success.
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By visualizing these metrics, you can prioritize keywords that align with your strategic goals, whether driving traffic, optimizing ad spending, or targeting niche markets. Our tool's color system provides an intuitive and effective way to understand and leverage keyword data, driving smarter and more efficient SEO strategies.