AnswerThePublic identifies the most common questions related to specific search terms, presenting them in a visual wheel format. This wheel categorizes questions by modifiers such as "WHAT," "ARE," and "WHY," each represented by an orange dot.
The color intensity of these dots indicates the popularity of the questions within their categories the darker suggests higher popularity.
It's important to note that a question's popularity on AnswerThePublic does not always correspond to its search volume or Cost Per Click (CPC). Popular queries might not have high search volumes, as emerging trends can rank higher than more frequently searched terms.
Upon generating a report, the wheel updates dynamically to reflect trending queries tied to the keyword in Google's Search Engine Results Page (SERP). This real-time view of popular queries is useful for refining content strategies.
Checking Query Popularity in AnswerThePublic
The color-gradient wheel on AnswerThePublic highlights emerging keywords, with dark orange dots indicating high relevance and lighter orange dots showing less current popularity. It’s important to understand that popularity doesn't always match search volume; terms with low or no search volume might appear more popular than those with higher volumes. This tool aggregates trends from Google’s AutoComplete data, offering insights into common and trending keywords.
Seasonal Impact on Keyword Popularity
Keyword popularity often fluctuates throughout the year due to seasonal trends. For example, search terms like "swimsuit" peak during summer and decline in winter.
These seasonal trends also affect the types of questions asked. In spring, queries such as "Are swimsuits expensive?" may rise in popularity, while "How to wash a swimsuit?" becomes more common in summer. Understanding these patterns helps gather content to address timely consumer interests.
For more information on how AnswerThePublic organizes keywords, refer to the guide on Understanding AnswerThePublic Keyword Branches.
If you have questions, feel free to reach out to support@answerthepublic.com.