This wheel categorizes questions by modifiers such as "WHAT," "ARE," and "WHY," each represented by an orange dot. With the addition of Instagram as a data source, users can now access insights from trending hashtags and usernames, further enriching the relevance and variety of search queries.
The color intensity of these dots indicates the popularity of the questions within their categories the darker suggests higher popularity.
It's important to note that a question's popularity on AnswerThePublic does not always correspond to its search volume or Cost Per Click (CPC). Popular queries might not have high search volumes, as emerging trends can rank higher than more frequently searched terms.
Upon generating a report, the wheel updates dynamically to reflect trending queries tied to the keyword in Google's Search Engine Results Page (SERP). This real-time view of popular queries is useful for refining content strategies.
Checking Query Popularity in AnswerThePublic
The color-gradient wheel highlights emerging keywords across platforms, including Google, Bing, Amazon, YouTube, TikTok, and Instagram. Dark orange dots indicate highly relevant terms, while lighter orange dots show less popular ones. Instagram insights add a new dimension by including trending hashtags and profile-related searches, allowing marketers to adapt strategies to social media trends.
Seasonal Impact on Keyword Popularity
Seasonal trends now extend to platforms like Instagram, where searches and hashtags shift dynamically based on real-time audience behaviors. For instance, during the summer, hashtags such as #BeachDay or #VacationStyle may trend on Instagram, complementing broader search trends captured from other platforms.
For more information on how AnswerThePublic organizes keywords, refer to the guide on Understanding AnswerThePublic Keyword Branches.
If you have questions, feel free to reach out to support@answerthepublic.com.