The questions branch in the AnswerThePublic report displays the most common questions that people have about your search term. The questions are arranged in a wheel-like structure, with the most common questions listed.
The wheel results will be separated by modifiers such as WHAT, ARE, WHY, and so on, and the keywords listed for each modifier will have an orange dot to the left with different color intensities.
This color gradient is a thermometer for popularity. The dot indicates how popular or how unpopular the keyword is - compared to the other keywords inside that Modifier branch, the lighter the color the less popular, the darker the color the more popular the term is.
It is essential to clarify that popularity does not always equal the highest search volume so you can always double-check with the Volume data indicated at the top of each branch in different colors depending on the number, green which indicates it has good traffic, and red if the volume is low.
That said, as soon as you type in a keyword and generate the report the wheel will always show the most popular questions in the Google SERP currently around that keyword.
It´s important to highlight that the terms can change their popularity and relevancy along the year depending on if the keyword you searched for is a seasonal word, for example, ¨swimsuit¨ is a seasonal keyword that increases the volume in Summertime, and it decreases in the Wintertime.
It could happen that during Springtime the most popular question is ¨are swimsuits expensive? ¨ and during the Summertime the most popular question is ¨ how to wash a swimsuit? ¨.
To get more information about AnswerThePublic branches check the How to Read AnswerThePublic Keyword Branches article.