Search engine optimization (SEO) and paid search are intricate, with keyword metrics standing as the critical navigational tools for marketers aiming to understand and capture their audience.
AnswerThePublic brings these three metrics together when displaying results in the wheel graph.
In this article, you will learn the differences between these metrics and how to interpret the keyword wheels.
Keyword popularity is often considered a qualitative measure that reflects the general interest or trending status of a keyword. It is gauged by how often people talk about or search for a topic within a specific timeframe. For example, during global sporting events like the World Cup, keywords related to it will skyrocket in popularity. However, popularity is fleeting; it waxes and wanes with public interest and seasonal trends.
Keywords Seach Volume
Search volume, on the other hand, is a quantitative metric that represents the number of searches a particular keyword receives over a certain period, in AnswerThePublic is monthly. High search volume implies that a substantial number of users are querying the keyword, signifying potential opportunities for visibility.
However, high search volume doesn't always equate to high quality. When evaluating keywords, one must assess search volume in conjunction with relevance, popularity and competition to identify those that strike the right balance.
Cost Per Click (CPC)
CPC, or Cost Per Click, reflects the monetary value of a keyword in pay-per-click (PPC) advertising campaigns. It indicates the price advertisers are willing to pay for each click when internet users search for that specific keyword. A high CPC usually suggests that a keyword is not only popular but also has a strong commercial intent, meaning people searching for it are more likely to make a purchase.
By effectively interpreting these metrics, one can develop a robust strategy that not only targets the right audience but also aligns with budgetary constraints and business goals. As search behaviors and online competition continue to evolve, so must the approach to keyword analysis and utilization in digital marketing campaigns.