We understand SEO plays a key role in the digital age, and its importance cannot be overstated and in this article we will discuss the importance of keeping track of your searches and how to effectively find and use this data at AnswerThePublic.
Whether you're a small business owner, a content creator, an e-commerce giant, or simply someone looking to establish a solid online presence, SEO matters for several reasons. Besides that, it is rather important to keep track of the keywords you have already searched for several reasons:
- Efficient Workflow: SEO research often involves testing multiple keywords, variations, and combinations to identify the most relevant and high-performing options. Tracking your previous searches helps you avoid duplication of effort and stay organized, resulting in a more efficient workflow.
- Keyword Variations: Keywords can have various synonyms, long-tail variations, and related terms. By keeping track of your previous searches, you can quickly refer back to keywords you've explored before, ensuring you don't overlook valuable variations.
- Historical Data: SEO is an ongoing process, and your keyword strategy may evolve over time. Tracking past keyword searches allows you to maintain a historical record of your SEO efforts, helping you assess which keywords have yielded positive results and which may need further optimization.
- Competitor Analysis: By keeping track of competitor keywords you've already investigated, you can build a comprehensive understanding of their tactics and monitor changes in their keyword targeting.
- Keyword Performance: After implementing SEO strategies, monitoring the performance of specific keywords is crucial. Tracking your past keyword searches helps you connect your research with real-world outcomes, allowing you to assess which keywords are driving traffic, conversions, or rankings.
- Content Planning: By maintaining a record of keywords you've examined, you can plan and develop content that aligns with your SEO strategy and target audience's interests.
- Avoiding Keyword Cannibalization: Repeatedly targeting the same keywords across multiple pages on your website can lead to keyword cannibalization, where pages compete against each other in search rankings. Tracking previous keyword searches helps prevent unintentional duplication.
- Keyword Refinement: As you gather data and insights, you may need to refine your keyword strategy. Referencing past keyword searches enables you to revisit and refine your keyword selections as needed.
- Reporting and Analysis: If you're working with a team or reporting on your SEO progress, having a documented history of keyword research can facilitate discussions, analysis, and decision-making.
- Resource Allocation: Tracking keywords can help you allocate resources effectively. By focusing on keywords that have shown promise in the past, you can prioritize optimization efforts and budget allocation.
- SEO Documentation: Documentation is valuable and it ensures that insights gained from keyword research are preserved and accessible to team members, even if there are personnel changes.
- Strategic Planning: You can use historical data to set goals, evaluate trends, and make informed decisions about the direction of your SEO campaigns.
You can follow the next steps in order to find your searches at your AnswerThePublic account by logging in to your account and hover over “Dashboard” on the top of the page and click “Your Searches” on the drop-down menu:
After the page has loaded, you can scroll down and you will see projects you have and the option to add a new project:
Once you have chosen the project you wish to check, the list of keywords searched for this specific project will show up, along with more information about your searches such as:
- Keyword: The words that people have typed into the platform you have chosen.
- Project: Shows you the searches you have made in a specific project.
- Last updated: The date on which the results have been last updated.
- Source: It shows your search source (e.g.: Google, Youtube, or Bing)
- Track Changes: Option you can choose in order to receive email alerts related to the updates in a specific searched keyword.
- Actions: You may download your searches in a CSV file, move them to a new project, check the results history, or delete keyword.
You may also sort your searches by Last Updated or by alphabetical order (A - Z or Z - A), or you can start a new search, as seen in the image above.
In essence, keeping track of keywords you've already searched for improves your overall SEO strategy, makes your efforts more efficient, and ensures that your optimization decisions are well-informed and data-driven. It's an essential practice for effective and organized SEO management.
In case you have doubts about how to read the information of your searches, feel free to check our guide by clicking here.