AnswerThePublic obtains keyword search volume data from partnerships with various providers. These sources analyze user search behavior across different platforms to estimate how often specific keywords are searched for each month.
What Is Search Volume?
Search volume represents the average number of times a keyword is searched for in a specific location each month. Factors like search intent, industry trends, seasonality, and competition all influence whether a particular search volume is considered high or low.
How Are Search Volume Estimations Determined?
Search volume estimations are based on data from the previous month. For example, if you check keyword metrics in September, the data reflects searches from August. This ensures that the information remains current and accurate, showing trends in user behavior.
Kindly refer to this article for Mastering Keyword Metrics: Popularity, Search Volume, and CPC.
Does AnswerThePublic Use Data from Other Platforms?
Yes, AnswerThePublic incorporates data from sources like Bing, YouTube, TikTok, and Amazon. This data is updated monthly through partnerships, offering users a comprehensive view of keyword performance across different search engines.
What Is Keyword Seasonality?
Keyword seasonality refers to fluctuations in search volume that occur at specific times of the year due to holidays, seasonal events, or shifts in consumer behavior. These variations can greatly affect keyword performance, making it important to target terms at their peak.
Check this out: Creating Content for Seasonal Trends with AnswerThePublic
Examples of Keyword Seasonality
- Summer Keywords: "Best sunscreens" peaks during summer months.
- Halloween Keywords: "Halloween costumes" spikes in October.
- Holiday Keywords: "Christmas gift ideas" surges in November and December.
How Does Seasonality Affect the AnswerThePublic Graph?
Seasonality can cause certain keywords to experience temporary spikes in popularity, making them appear more prominent in the AnswerThePublic graph. This allows users to identify the best times to focus on seasonal terms to maximize reach.
For additional details, explore these resources:
How Often Does AnswerThePublic Update Its Data?
Cost-Per-Click (CPC) in AnswerThePublic
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