What Are the Search Volume Data Sources?

AnswerThePublic obtains keyword monthly search volume information from various sources, including partnerships with different data providers. These sources gather data from user search behavior and provide estimates of the monthly search volume for specific keywords.   

What is The Search Volume?

Search volume is how many times per month, on average, a certain keyword is searched for in a specific location. Good search volume depends on a variety of factors, including search intent, industry, seasonality, and competition to name a few.

How Are All Search Volume Estimations Determined?

All search volume estimations are based on data from the previous month.

For example, if the keyword report is checked in September, the search volume data will be from August. This methodology ensures that the information is current, reflecting recent trends and changes in user behavior.

Does Answerthepublic Use Data From Other Platforms?

Yes, AnswerThePublic incorporates data from other platforms such as Bing, YouTube, TikTok, and Amazon. These insights are provided by data partners who update their information monthly, allowing users to understand keyword performance across different search engines.

What Is Keyword Seasonality?

Keyword seasonality refers to the variations in search volume and popularity of specific keywords throughout the year. These fluctuations are influenced by seasonal events, holidays, and shifts in consumer behavior patterns, resulting in periodic changes in keyword performance.

Examples of Keyword Seasonality

• Summer Keywords: Terms like "best sunscreens" typically peak during the summer months.
• Halloween Keywords: Searches for "Halloween costumes" spike as October approaches.
• Holiday Keywords: Phrases such as "Christmas gift ideas" see a significant increase in searches around November and December.

How Does Seasonality Affect the AnswerThePublic Graph?

Seasonality can cause keywords with low or no volume at certain times to appear more popular on the AnswerThePublic graph than consistently higher-volume terms. This seasonal insight helps users identify the optimal times to target specific keywords.

For more detailed information on AnswerThePublic's data sources, refer to the articles below:

How Often Does AnswerThePublic Update Its Data?

Cost-Per-Click (CPC) in AnswerThePublic.

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