If you’re seeing a keyword with 0 search volume and no CPC data in AnswerThePublic, it’s usually because the term falls into a restricted category.
This doesn’t mean the topic isn’t searched. It means the data isn’t available due to policy or compliance limits.
Here’s what’s going on and what you can do next.
Why this happens
AnswerThePublic relies on Google data for search volume and CPC.
For certain types of queries, Google restricts or does not report this data due to policy and compliance reasons. When that happens, we can’t display those metrics.
What you’ll still see
Even if search volume and CPC are missing, you can still get useful insights.
Depending on the keyword, you may still see:
- Popular related searches
- People Also Ask questions
- AI-generated prompts and responses
These can still help you understand intent, explore angles, and build content ideas.
Common types of restricted keywords
Here are some of the most common cases:
Adult or explicit content
Keywords related to sexual or explicit topics are filtered.
Drugs and substances
This includes illegal drugs, controlled substances, and related terms.
Weapons or violence
Searches related to firearms, weapons, or violent activity may be excluded.
Sensitive medical or financial topics
Some healthcare, treatment, or financial queries are restricted due to compliance requirements.
Children or minor-related content
Topics involving minors may be filtered to maintain a safe environment.
What you can do instead
If you run into this, try:
- Using broader or more neutral variations of the keyword
- Focusing on adjacent topics that are less restricted
- Comparing with other tools to validate trends
This usually helps you get usable data while staying within supported categories.
Important to know
Search volume and CPC in AnswerThePublic come from Google data.
If Google does not allow or report on certain queries, we won’t show data for them either.